Project
SaaS Web Application for SMS Campaign Management and Analytics
Year
2021
Service
Product Design / UX/UI Design (Web App)
SMS Marketing SaaS Platform
Project Overview
This project involved designing a SaaS web application for managing SMS marketing campaigns, including audience segmentation, campaign creation, and analytics.
My role: Product Designer (UX/UI). I worked on user flows, interface structure, and simplifying complex workflows to make campaign management more efficient and intuitive.
Project Overview
This project involved designing a SaaS web application for managing SMS marketing campaigns, including audience segmentation, campaign creation, and analytics.
My role: Product Designer (UX/UI). I worked on user flows, interface structure, and simplifying complex workflows to make campaign management more efficient and intuitive.
The Problem
Managing SMS campaigns involves multiple complex steps, including audience segmentation, scheduling, message creation, and performance tracking.
Existing interfaces are often overloaded, making it difficult for users to navigate workflows, understand data, and efficiently manage campaigns.
The Problem
Managing SMS campaigns involves multiple complex steps, including audience segmentation, scheduling, message creation, and performance tracking.
Existing interfaces are often overloaded, making it difficult for users to navigate workflows, understand data, and efficiently manage campaigns.
The Solution
The solution focused on simplifying complex workflows and improving clarity across the interface.
Key improvements:
Structured campaign creation flow
Clear segmentation and audience management
Simplified navigation across features
Improved visibility of key metrics and actions
Clean and consistent UI for better usability
Design decisions
Broke down complex workflows into clear step-by-step processes
Prioritized key actions to reduce cognitive load
Simplified data-heavy screens for better readability
Improved hierarchy to highlight important metrics
Reduced friction in campaign creation and management
The Solution
The solution focused on simplifying complex workflows and improving clarity across the interface.
Key improvements:
Structured campaign creation flow
Clear segmentation and audience management
Simplified navigation across features
Improved visibility of key metrics and actions
Clean and consistent UI for better usability
Design decisions
Broke down complex workflows into clear step-by-step processes
Prioritized key actions to reduce cognitive load
Simplified data-heavy screens for better readability
Improved hierarchy to highlight important metrics
Reduced friction in campaign creation and management
The Result
The redesign improved clarity of campaign workflows and reduced friction in managing SMS campaigns.
The final product provides a more structured and intuitive experience, helping users create, manage, and analyze campaigns more efficiently.
The Result
The redesign improved clarity of campaign workflows and reduced friction in managing SMS campaigns.
The final product provides a more structured and intuitive experience, helping users create, manage, and analyze campaigns more efficiently.