Project
Hingo — Location-Based Social Platform for Real-Life Meetups
Year
2025
Service
Product Design / UX/UI Design (Mobile)
Hingo — Social Meetup App
Project Overview
Hingo is a location-based mobile app designed to help users discover and join real-life meetups.
The goal was to create a simple and intuitive experience that reduces friction between discovering events and actually participating in them, encouraging real-world social interaction.
My role: Product Designer (UX/UI, mobile experience)
I worked on user flows, interface structure, and mobile interaction design.
Project Overview
Hingo is a location-based mobile app designed to help users discover and join real-life meetups.
The goal was to create a simple and intuitive experience that reduces friction between discovering events and actually participating in them, encouraging real-world social interaction.
My role: Product Designer (UX/UI, mobile experience)
I worked on user flows, interface structure, and mobile interaction design.
The Problem
Users often struggle to find and join real-life social events in their area.
Existing platforms focus on online interaction or require too many steps to discover and participate in events, creating friction and reducing engagement.
The Problem
Users often struggle to find and join real-life social events in their area.
Existing platforms focus on online interaction or require too many steps to discover and participate in events, creating friction and reducing engagement.
The Solution
The product was designed to simplify social discovery and make real-life interaction more accessible.
Key focus areas:
Streamlined onboarding to reduce entry friction
Clear and intuitive event discovery based on location
Simplified interaction flow from browsing to joining events
Clean and structured UI to support fast decision-making
Design decisions
Prioritized nearby events for faster discovery
Reduced the number of steps to join events
Improved visibility of key user actions
Simplified interface structure to reduce cognitive load
The Solution
The product was designed to simplify social discovery and make real-life interaction more accessible.
Key focus areas:
Streamlined onboarding to reduce entry friction
Clear and intuitive event discovery based on location
Simplified interaction flow from browsing to joining events
Clean and structured UI to support fast decision-making
Design decisions
Prioritized nearby events for faster discovery
Reduced the number of steps to join events
Improved visibility of key user actions
Simplified interface structure to reduce cognitive load
The Result
The redesign improved clarity of event discovery and reduced friction between browsing and joining events.
The final product delivers a streamlined mobile experience that reduces friction in social discovery and encourages real-world interaction.
The improved structure and clarity of the interface make it easier for users to find and join events.
The Result
The redesign improved clarity of event discovery and reduced friction between browsing and joining events.
The final product delivers a streamlined mobile experience that reduces friction in social discovery and encourages real-world interaction.
The improved structure and clarity of the interface make it easier for users to find and join events.